Alessi Creative Brief

Adobe Illustrator, Photoshop, InDesign

Software used

Summary

For this project, I focused on brand strategy and visual design, developing a campaign to raise Alessi's profile in Canada. I used InDesign, Photoshop, and Illustrator to design a logo redesign, online ad campaigns, and social media content. Through conducting market research and audience insights, I maintained the brand voice as sophisticated, artistic, and engaging, effectively showcasing Alessi's craft and design legacy.